About Service Lagoon Field
We are a West Midlands advisory practice devoted to application analytics and the KPI frameworks that keep application teams aligned.
Registered business
The official registered business name is Service Lagoon Field Ltd. The company was established in 2016 in Oldbury, West Midlands, after its founders spent years inside application delivery organisations where metrics proliferated faster than shared meaning.
Early work focused on release health reviews for Midlands retail and logistics applications. Over time, clients asked for fuller scorecards — lead time, adoption, incident burden — and for someone outside the reporting chain to facilitate the awkward conversations those numbers require.
What we believe
A KPI earns its place when an application team can collect it without theatre and when a change in the number changes a decision. We favour fewer measures, written definitions, and review meetings that produce actions rather than applause.
How we work
Engagements are facilitated workshops and written artefacts, delivered by consultants who have sat in application team rooms — not by a remote reporting factory. We travel across the United Kingdom when the work needs whiteboards and hallway conversations; otherwise we meet by video from our Oldbury base.
People and practice
Our facilitators combine experience in application operations, product delivery, and organisational facilitation. Credentials that matter in this field are practical: years spent negotiating release readiness, incident reviews, and portfolio reporting with sceptical engineers and impatient sponsors.
We keep the practice deliberately small so the same people who sell an engagement also run the workshops and write the scorecard. Clients in Birmingham, Manchester, London, and remote-first UK teams are all within our usual working pattern.